Marketing Technology News and Reviews

How AI Will Impact Search Behavior?

kirill@thirdstripe.io (Kirill Ougarov) — Thu, 28 Mar 2024 02:28:53 GMT

There's been a lot of discourse as of late about how AI may disrupt search and possibly Google as a whole. Some people think AI will complete change how people will find answers to their questions, while others think Google will maintain its dominance because user behavior will not shift significantly.

I decided to weigh in with my own take, based on nearly 20 years of experience related to on-page SEO and content creation as well as almost 30 years of simply being online (not all of it all of it terminally, as it was rather hard to be online all the time in the dial-up era). Depending on how you prefer to consume information, you can watch me make my case in the video below or scroll past it and get straight to the reading.

Four Tips for B2B SEO Success

kirill@thirdstripe.io (Kirill Ougarov) — Tue, 30 Jan 2024 03:38:52 GMT

Today, we're diving into a topic that's crucial for B2B companies yet often misunderstood: SEO. Unlike B2C or e-commerce, where constant technical updates and extensive keyword lists are essential, B2B SEO is more straightforward – though this doesn't mean it's easier. It's simply a different kind of challenge.

In B2B, you're not aiming to rank for every product variation like in B2C. Your focus is on a limited set of keywords specifically related to your products and services. For example, if you're selling CRM software, your target keywords will be directly linked to your software's features and the problems it solves. So without further ado...

Three Tips for Building LinkedIn Ads Audiences That Convert for B2B Marketing

kirill@thirdstripe.io (Kirill Ougarov) — Thu, 11 Jan 2024 00:40:27 GMT

If you're trying to grow awareness for your B2B brand, products, or services, you likely know that LinkedIn is an important and valuable channel to be on. Despite some challenges, it remains the platform of choice for professional networking and odds are good that the people making or influencing buying decisions within their company will be present and active (even if they just lurk and don't actively post).

An SEO's Twitter Thread Goes Viral. A Domain Dies.

kirill@thirdstripe.io (Kirill Ougarov) — Wed, 20 Dec 2023 14:55:39 GMT

In late November, a guy named Jake Ward posted what would become a massively viral Twitter (*sigh* X *sigh*) thread, the top post for which has 6.8 million views as of December 18, starting with this opening line: "We pulled off an SEO heist that stole 3.6M total traffic from a competitor." If you're reading this, you probably saw it or heard about it.

When Should You Hire a Marketing Operations Consultant?

kirill@thirdstripe.io (Kirill Ougarov) — Thu, 12 Oct 2023 03:23:17 GMT

In the ever-evolving landscape of marketing, the need for expertise and efficiency is paramount. For startups and small to midsize businesses (SMBs), navigating the complexities of marketing operations can be a challenging task. This is where an experienced consultant can be a game-changer. In this blog post, we'll explore how a consultant can help your company's marketing operations and when you should consider bringing one on board.

Structuring Automation Workflows: How to Build Marketing or Sales Automation That's Reliable and Easy to Maintain

kirill@thirdstripe.io (Kirill Ougarov) — Tue, 25 Jul 2023 03:52:42 GMT

Congratulations, you've invested in an automation platform for your business or department and are now ready to start creating workflows! But did you consider how your automation workflows will be structured before you signed the SaaS contract? If not -- or if you've already implemented automation but are looking to improve your setup, here are four tips for structuring your workflows that will help you build an automation implementation that's both reliable and easy to maintain, regardless of which automation platform you use.

Marketing Without a CRM? Here's Why You Should Get One Before You Spend More Money

kirill@thirdstripe.io (Kirill Ougarov) — Fri, 02 Jun 2023 14:12:40 GMT

Any business owner that's looking to grow their customer base knows that marketing is key to achieving that goal. However, if you're running marketing campaigns without first implementing a CRM, you may end up wasting a significant amount of money on campaigns you can't effectively attribute to revenue - especially if you're offering B2B products or services with a longer sales cycle.

Why Marketing Automation is Important

kirill@thirdstripe.io (Kirill Ougarov) — Tue, 18 Apr 2023 02:13:28 GMT

In today's digital age, marketing automation software has become an essential tool for businesses of all sizes. Automation enables marketing professionals to streamline and optimize their efforts, increasing productivity, improving communication and engagement with customers and prospects.

What is a marketing technology stack and why do you need one?

kirill@thirdstripe.io (Kirill Ougarov) — Wed, 19 Oct 2022 16:44:10 GMT

A marketing technology stack is a collection of software tools that marketers use to automate and measure their marketing activities. A typical marketing technology stack might include platforms for email marketing, social media marketing, content management, and lead generation. Maintaining these systems is one of the major functions of marketing operations.

The Fundamentals of a Marketing Analytics Strategy

kirill@thirdstripe.io (Kirill Ougarov) — Tue, 27 Sep 2022 01:59:36 GMT

As your business grows, so too does the importance of marketing analytics. An effective marketing analytics strategy is essential for being able to evaluate the effectiveness of your marketing campaigns and their contribution to your growth goals, enabling you to determine the return on investment you're getting from marketing activities such as social media campaigns.